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Salesforce EEB-101: Essentials for Marketing Cloud Email Marketers is a certification that validates the knowledge and skills required to effectively use Salesforce Marketing Cloud for email marketing campaigns. Essentials for Marketing Cloud Email Marketers certification is ideal for individuals who work in marketing and want to become proficient in using Marketing Cloud for email marketing campaigns. It is also suitable for professionals who want to advance their careers in email marketing.

Salesforce EEB-101 exam is designed to test your knowledge of the Marketing Cloud Email Marketing platform. EEB-101 exam covers a wide range of topics, including email creation, audience segmentation, automation, and reporting. Passing EEB-101 Exam is a great way to demonstrate your expertise in email marketing and position yourself as a Salesforce Marketing Cloud expert.

Salesforce EEB-101 is a certification exam designed to test the expertise of email marketers in the Salesforce Marketing Cloud. EEB-101 exam is primarily aimed at individuals who want to demonstrate their knowledge of email marketing best practices, email design, and email campaign execution using Salesforce Marketing Cloud. EEB-101 exam is designed to test the skills of professionals working in the email marketing industry, and passing it can help them gain recognition for their skills and expertise.

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions (Q90-Q95):

NEW QUESTION # 90
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A. Manage Files in File Transfer.
B. Configure Field-Level Encryption in import file.
C. Specify character encoding in import file.

Answer: B

Explanation:
If you import an encrypted file of subscriber data, you need to configure Field-Level Encryption in the import file activity. This allows you to specify which fields are encrypted and how to decrypt them. The Manage Files in File Transfer activity is used to move files from one location to another, not to import them. The character encoding setting is used to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.

NEW QUESTION # 91
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A. After the file import, use the transfer file activity to move data into data extensions in child BUS.
B. Create automations that import the data directly into the child BUs to bypass the parent level BU.
C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Explanation:
After the file import, using the filter activity to populate shared data extensions that are available to child BUs is the best option to ensure data is available at the child BU level. This way, the parent level BU can import the data once and then filter it based on the criteria for each child BU. The child BUs can then access the shared data extensions without having access to the parent level BU. Using the transfer file activity to move data into data extensions in child BUs would require creating separate files for each child BU and transferring them individually. Creating automations that import the data directly into the child BUs would bypass the parent level BU, but it would also duplicate the import process for each child BU.

NEW QUESTION # 92
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A. Use Email Address as Subscriber Key.
B. Select 'Deduplicate by Email' checkbox.
C. Mark the field as the Primary Key.

Answer: C

Explanation:
The marketer should mark the field as the Primary Key to ensure the Email Address field values are unique1. A primary key is a field that uniquely identifies each record in a data extension2. By marking the Email Address field as the primary key, the marketer can prevent duplicate email addresses from being imported or added to the data extension3. This can help the marketer maintain data quality and avoid sending multiple emails to the same subscriber.
Using Email Address as Subscriber Key is not the correct answer, as it does not ensure the Email Address field values are unique. A subscriber key is a field that uniquely identifies each subscriber in the Marketing Cloud account4. By using Email Address as Subscriber Key, the marketer can link the subscriber's email address to their profile and preference attributes, but they cannot prevent duplicate email addresses from being stored in different data extensions5.
Selecting 'Deduplicate by Email' checkbox is also not the correct answer, as it does not ensure the Email Address field values are unique. This option is available when importing data into a data extension from a file or another data extension. By selecting this option, the marketer can avoid importing duplicate email addresses based on an existing email address field in the destination data extension. However, this option does not affect the structure or properties of the Email Address field itself. References := 1: Data Extension Field Properties - Salesforce 2: Data Extensions - Salesforce 3: Importing Data into Data Extensions - Salesforce 4: Subscriber Key - Salesforce 5: Subscriber Key Migration Guide - Salesforce : Deduplicate Subscribers by Email Address
- Salesforce

NEW QUESTION # 93
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A. Engagement Split
B. Wait Until Activity
C. Einstein STO Activity

Answer: C

Explanation:
Einstein STO (Send Time Optimization) Activity is the correct answer. This activity allows you to send an email at the best possible time for each subscriber based on their past engagement behavior. Einstein STO uses artificial intelligence to analyze when each subscriber is most likely to open an email and schedules the send accordingly. This can help increase the engagement rate of your email by reaching your subscribers when they are most receptive. Wait Until Activity is an activity that allows you to pause a journey until a specific date or time, or until a specific attribute value changes. Engagement Split is an activity that allows you to split a journey based on how subscribers interacted with a previous email, such as opening or clicking. You can learn more about these activities in the Journey Builder Activities module on Trailhead.

NEW QUESTION # 94
A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A. Make a copy in each business unit to allow local edits.
B. Select the Edit Globally permission option.
C. Select the View and Send permission option.

Answer: C

Explanation:
The manager should configure the template once it's moved to the shared folder to select the View and Send permission option1. This option allows the manager to grant access to the template to other business units, but prevent them from making any changes to the template content or layout1. This way, the manager can ensure that the template remains consistent and on-brand across all business units.
Selecting the Edit Globally permission option is not the correct answer, as it does not ensure that the template remains on-brand. This option allows the manager to grant access to the template to other business units, but also allow them to make changes to the template content or layout1. This way, the manager may lose control over the template and risk having different versions of the template across different business units.
Making a copy in each business unit to allow local edits is also not the correct answer, as it does not ensure that the template remains on-brand. This option allows the manager to create separate copies of the template for each business unit, but also allow them to make changes to their own copy of the template2. This way, the manager may have difficulty managing and updating multiple copies of the template across different business units. References := 1: Share Content Across Business Units - Salesforce 2: Content Builder Best Practices - Salesforce

NEW QUESTION # 95
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